Montague Bikes’ social media has been updated frequently to maintain an active presence and generate buzz. To elevate this further, their content strategy was revamped, focusing on key content pillars and a strategic content calendar with 2 to 3 updates per week across Instagram, Facebook, and Twitter.

Engaging content—ranging from videos and photoshoots to compelling copy—was created to resonate with their audience. As a result, content impressions grew by 240% in June. Collaborations, such as with Road Bike Magazine, and social media giveaways helped boost the follower count by over 500.