Polaroid
Holly Zeng: CD/CW/Strategist
People set high standards for themselves and often struggle to accept undesirable outcomes with a positive attitude.
It’s like a Polaroid.
We aim for the perfect shot, tirelessly chasing the ideal.
But sometimes, the weather isn’t right, the lighting is off, the film gets blurry,
and the shot isn’t what we envisioned.
Yet, when we press the shutter, it’s not about meeting the expectations we had in mind.
It’s about capturing every moment we’re living in — the joy, the connection, the meaning — the things that make a journey truly worth holding onto.
To amp up the buzz around Polaroid’s #CaptureNow campaign and inspire everyone to fully embrace every moment they own.
Now Booth is popping up at iconic landmarks across the states!
Stand at the spot, wait for the timer, and get “captured” Polaroid-style, no previews, just the real moment.
The Now Booth screen lights up with unforgettable moments while people are capturing their own.
When it’s quiet, some real, joyful, meaningful moments caught at the Now Booth and shared online with #CaptureNow will be selected to display at the Now Booth screen.
The Now Booth screen comes to life as you get closer, with colors shifting and responding—It’s a little reminder for anyone passing by to pause, connect, and maybe even make a memory of their own.
Add stickers or write a note on the photo print, which features the #CaptureNow hashtag, plus the exact time and place it was taken.
Share the photo on Instagram with #CaptureNow for a chance to be featured on the official account or showcased on the Now Booth screen!
For the memories you want to keep to yourself:
The Capture Now photo album is launching during the campaign with limited stock.
Purchase it online or receive it as a gift with your Polaroid.
Customize categories by color, emotion, location, or anything meaningful to you. Organize and cherish your moments in your own way.
