Montague Bikes is a pioneering folding bike company, founded in 1987, specializing in full-sized, high-performance folding bikes known for their quality and durability.

Montague Bikes’ 2024 Black Friday strategy starts with promoting free shipping. It then adds flexibility by allowing consumers to choose between free shipping or other exclusive offers on Black Friday and Cyber Monday.

The campaign is divided into three stages: pre-Black Friday, Black Friday, and Cyber Monday through email and social media. As a result, eCommerce revenue increased by 38.45% compared to last year and is up 20.32% compared to November!