Ms. Yeah is an internationally influential Chinese YouTuber with 14 million YouTube subscribers and 20 million followers on TikTok. Known for her creative and entertaining cooking videos, she pioneers a unique, fun approach to cooking in the office using office supplies.

In this campaign, Ms. Yeah promotes Barilla’s new all-in-one pasta set, which includes pasta, olive oil, sauce, and other ingredients.

This product is designed for individuals who have limited time for cooking or grocery shopping, offering a quick and convenient solution to prepare a delicious pasta meal in just 15 minutes.

The video has gained 37 million views on YouTube and 2 million on Chinese social media, enhancing the product’s visibility and raising brand awareness internationally.