Creative Direction with Renowned YouTuber Ms. Yeah

Scriptwriter / Director: Holly Zeng

Ms. Yeah is an internationally influential Chinese YouTuber with 14 million YouTube subscribers and 20 million followers on TikTok. Known for her creative and entertaining cooking videos, she pioneers a unique, fun approach to cooking in the office using office supplies.

During my time at Onion Video, a well-established Chinese MCN, I had the opportunity to collaborate with Mr. Yeah as a director. My role included brainstorming, scriptwriting, video shooting, editing, and content analysis.

This experience allowed me to collaborate with renowned brands. Here are some featured projects I directed that generated the most impressions on YouTube.

YouTube: 74M views / 2.6M likes / 1,068 comments | TikTok: 0.052M views | Little Red Book: 235.4K views

YouTube: 18M views / 744K likes / 331 comments | TikTok: 0.11M views | Little Red Book: 122.8K views

YouTube: 7.2M views / 391K likes / 367 comments | TikTok: 390K views | Little Red Book: 86.6K views

YouTube: 22M views / 1M likes / 449 comments | TikTok: 0.04M views | Little Red Book: 69.1K views

YouTube: 8M views / 464K likes / 290 comments | TikTok: 0.034M views | Little Red Book: 44.4K views

One of the brand collaboration videos with Barilla Pasta shows how to turn soy milk into steak, generating over 3 million impressions on YouTube.